Why is CBD so trendy?
Learn how CBD became a mainstream trend.
Published June 15, 2023
A remarkable phenomenon has taken over the wellness, beauty, and food industries in recent years. Cannabidiol, or CBD, has rapidly gained popularity and become a mainstream trend. From store shelves to online retailers, CBD products are EVERYWHERE. But how did this once-niche compound capture the attention of consumers worldwide? Let's dive into the reasons that contributed to the meteoric rise of CBD.
Discovery of CBD's Therapeutic Potential:
CBD, a non-psychoactive compound in the cannabis sativa plant, has long been recognized for its therapeutic properties. In fact, the history of cannabis use dates back as far as 12,000 years ago, which places the plant among one of humanity's oldest cultivated crops, according to the book "Marihuana: The First Twelve Thousand Years" (Springer, 1980). With earliest records showing cannabis use derived in Asia, evidence shows that it eventually made its way to the United States around the beginning of the 20th century.
Changing Legal Landscape:
The legal status of cannabis in the US has been significantly transformed over the last ten years due to policy changes and increased consumer acceptance. The big breakthrough came from the 2018 Farm Bill, which removed industrial hemp from the list of Schedule I Drugs under the Controlled Substances Act (CSA).
Translation: Industrial hemp (aka CBD products with less than 0.3% THC) became legal at the federal level and allowed hemp-based CBD products to flourish.
As of July 2023, 23 states have legalized recreational marijuana, whereas 38 states have legalized medicinal marijuana. Medicinal marijuana typically requires some form of medical documentation to purchase, while recreational marijuana can usually be bought by someone 21+ years old.
CBD products, on the other hand, can be purchased anywhere as long as it doesn't exceed the 0.3% THC legal limit. The legalization of cannabis allows researchers to conduct more extensive studies on CBD, leading to increased access and education for consumers.
Wide Range of Benefits
CBD has been our BFF for centuries. Thanks to modern extraction techniques and scientific advancements, we're now able to delve deeper into its benefits! While there's still much to discover, emerging research suggests that CBD may contribute to improved balance within the body. Many individuals who incorporate CBD into their wellness routines report experiencing better sleep, reduced stress, and an enhanced sense of well-being. With each new study, we grow more excited about the scientific community's evolving understanding of CBD's potential.
Celebrity Endorsements and Influencer Culture:
The influence of celebrities and social media played a significant role in CBD's mainstream success. When influential figures openly discussed their positive experiences with CBD, their endorsements reached a vast audience. Celebrities like Kim Kardashian, Jennifer Aniston, and Martha Stewart publicly embraced CBD products, leading to increased curiosity and acceptance among their fans. With their large followings, these influencers played a crucial role in spreading awareness and normalizing CBD use.
As CBD continues to grow in popularity, it's essential to prioritize quality and seek reputable brands that adhere to strict quality standards. At JADED, we are committed to providing the best tasting CBD products that meet rigorous quality control measures.
Visit our product page to explore our selection of luxury CBD products. We offer various options, including vegan CBD oils, vegan CBD gummies, and more, carefully formulated to enhance your wellness journey!